Marketing Campaigns
Overview:
I design and execute automated email marketing campaigns that combine strategic messaging, strong visual design, and user centered thinking. Each campaign is built to guide users through clear journeys from product discovery to re-engagement using responsive layouts, compelling visuals, and measurable performance goals. By aligning brand voice, UX principles, and data-driven optimization, I create emails that not only look good but drive real engagement and conversions.
Email Marketing & Automation:
Automation emails are designed to deliver the right message at the right moment. I build automated email flows that support the full customer journey from onboarding and product launches to retention and re engagement ensuring every interaction feels timely, relevant, and on-brand.
By combining behavioral triggers, personalized content, and responsive design, these campaigns help increase open rates, improve click through performance, and strengthen long term customer relationships.
Designing Emails That Reach the Right Audience at the Right Time:
I craft automated email campaigns that connect with the right audience at precisely the right moment. By setting strategic automation triggers—based on user behavior, key dates, or audience segments—I ensure each message is timely and relevant. I design mobile-responsive, on-brand emails with engaging visuals, clear copy, and strong call-to-actions. Once live, I track key metrics such as open rates, click-through rates, conversions, and revenue, using the data to refine future campaigns and maximize impact. This approach combines strategy, design, and analytics to create emails that truly perform.
Responsibilities
Campaign concept & strategy Email layout and visual design Responsive design for desktop & mobile Copy collaboration and content hierarchy A/B testing and performance optimization CRM & email platform implementation KPI tracking (open rate, CTR, conversions) Welcome & onboarding sequences
Strategic Marketing Campaigns That Drive Results:
I plan and execute marketing campaigns that combine strategy, creativity, and measurable results. Each campaign begins with a clear objective and target audience, followed by carefully crafted messaging, visuals, and calls-to-action across multiple channels. I focus on maintaining brand consistency while optimizing for engagement, whether through email, social media, or web content. By monitoring performance metrics like clicks, conversions, and ROI, I continuously refine campaigns to maximize impact and ensure every initiative drives meaningful results.
