Coffee Toffee
The Coffee Toffee logo and color palette were thoughtfully crafted to reflect the brand’s fresh, friendly, and energizing vibe. I chose orange to convey warmth and creativity, green to symbolize freshness and a natural touch, and white for a clean, modern balance. Together, these colors created a vibrant and welcoming identity that stood out both online and in-store. The logo design emphasized simplicity and approachability, aligning with the café’s commitment to quality and comfort.
Target Audiences & Personas:
Social Media:
I managed Coffee Toffee’s social media presence by creating visually appealing content, writing engaging captions, and planning a consistent posting schedule. My goal was to build brand awareness, highlight seasonal offerings, and connect with our audience through interactive stories, giveaways, and customer spotlights. This helped grow the café’s online following and encouraged more in-store visits
